Guy Fieri was like: "Yo, how come I'm famous but I'm not internet famous, this is outta bounds!" (verbatim)
He was right. His digital presence was tasteless, which is a Class A felony in Flavortown.
So we fixed that for him. We quintupled (5x'ed) his social, made his merch the talk of the internet, and there was even one whole month where every other post we made got earned media.
