Ocean Spray was a New England brand growing cranberries and selling juice – until all of a sudden they weren’t. A viral Tik Tok and cranberry juice turned into the biggest brand moment of the year. So we set out to make sure those vibes were here to stay.
How’d we do it? We evolved Ocean Spray into a content creator first, juice brand second, embracing their identity as the #1 brand of good vibes and turning from reactors to creators overnight.
- Developed an always-on Tik Tok strategy
- Reimagined digital channel roles
- Reacted to Doggface’s engagement news earning 1.5M views