Mayor of the Internet
Guy Fieri is Food Network’s biggest star and a household celebrity name, but he came to us in 2019 to give him the digital presence to match. We set out to make the Mayor of Flavortown’s social media must-see TV.
How’d we do it? We helped Guy own his status as an meme legend, launching and feeding his “Flavortown” brand with fresh merch, and turning his digital game into a pop culture buffet.
- 318M Twitter impressions
- 67% more likes and 99% more comments on Instagram
- 150+ earned media hits covering original social content
- 52x increase in DTC sales from new Flavortown brand