The Wynn gave us a budget to build a campaign for their new sports betting arm, WynnBET. Instead, Julian Edelman bet the production budget on the Super Bowl.
We lost the bet, but won BIG.
Julian (and WynnBET) owned the headlines of every major publication in the country and in less than a week we generated 70 million+ impressions.
Thanks Jules!
Rather than posting a series of branded content announcing the partnership, we pulled a fast one on the public, positioning the partnership as a wild stunt, supported by a series of live reactions and organic content.
The best part? No one suspected a thing. And at the very end, Jules’ big stunt paid off when WynnBET came knocking for an official partnership.
The rest was history.
